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Branding par excellence.
By John on Wednesday 08 Jun 2011
I took the photo of the flowers you see in this blog today. They were planted in the parking area of a local fast food restaurant. Can you guess which one? I have included a second photo to give you a hint. I am amazed that a company's branding efforts extend to the colors of the flowers they have in their parking lot. Completely and totally consistent with their sign and arches, their clown, and their drive through directions. That color combination is immediately identifiable with McDonald's and it extends to their flowers. Really pretty impressive. They are one of the best in knowing how to brand themselves at every level of their contact with the public. It makes me wonder if we can find a botanist who can create a red flower with black spots.